Experience Reality

Experience Reality

Blur the line between physical and digital.

The buzzwords of reality – AR, VR, MR, and XR – end up, in a way, bending it. The concept of AR/VR lies in blurring the lines of interaction between the physical world and a digitally created one to create immersive experiences. As the capabilities have increased, the definitions have become broader. 
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Extended Reality
Extended Reality (XR) refers to all real-and-virtual environments generated by computer technology and wearables. The 'X' in XR is a variable that can stand for any letter.
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Virtual Reality
Virtual Reality (VR) encompasses all immersive experiences. These could be created using purely real-world content (360 Video), purely synthetic content (Computer Generated), or a hybrid of both.
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Augmented Reality
Augmented Reality (AR) is an overlay of computer-generated content on the real world that can superficially interact with the environment in real time. With AR, there is no occlusion between CG content and the real world.
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Mixed Reality
Mixed Reality (MR) is an overlay of synthetic content that is anchored to and interacts with objects in the real world—in real-time. Mixed Reality experiences exhibit occlusion, in that the computer-generated objects are visibly obscured by objects in the physical environment.

Growing at a scorching pace

In 2021, it was estimated that the global metaverse market size stood at 38.85 billion U.S. dollars. In 2022, this is expected to rise to 47.48 billion U.S. dollars, before surging to 678.8 billion U.S. dollars by 2030. Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together (Metaverse market size worldwide 2021-2030, Statista.com).The current market size of XR is USD25.2 Billion and is expected to grow at 24.9% in 2022. The XR revolution brings together players in manufacturing (AR/VR glasses, head-mounted devices, HUD screens, cameras, controllers, etc.) as well as experts in XR-related tools (Unreal Engine, Autodesk, Head and Eye-tracking SDKs, etc).

XR Capabilities

Procal brings the best of immersive technology to meet business needs across industries and use cases. The applications of AR, VR, and MR are expanding as innovative companies and businesses realize the potential of immersive applications. From 360-degree views to ambisonics, HMDs and HUDs, Web-based to location-specific, we possess the scope of expertise to execute for every requirement. For example, Procal’s capabilities span the various modes of AR glasses, from heads-up displays (HUDs), holographic displays, smart glasses, and handheld; with companies/models including Oculus Quest, MERGE AR/VR Headset, Microsoft HoloLens 2, Magic Leap One, Raptor AR headset, Vuzix Blade AR and Snap Spectacles, among others.

Entertainment

For most people, VR is intrinsically linked to sports and entertainment. Games and entertainment have become truly immersive experiences where the user is transported into new worlds. XR in entertainment also brings alive experience apart from sports and entertainment. For example, virtual museums and art galleries, interactive theatre performances, virtual theme parks, and more offer immense potential for XR.

Manufacturing

Daily operations in the manufacturing industry can be accelerated with AR/VR technology, especially in the area of 3D product prototype tools and techniques. It can also play a part in safety and repair training for employees and new hires, as well as maintenance.

Supply Chain

XR augments supply chain training by increasing product efficiencies, decreasing safety incidents, and increasing employee engagement. XR enables immersive training with no limitations set by geography, location, or available space. For example, training on job duties in a realistic environment makes the learning more practical and usable.

Education & Training/L&D

Education and training can become more engaging, interactive and efficient by incorporating AR/VR. The ability to deliver immersive real-life simulations in a safe environment enables unlimited possibilities in teaching and learning processes. The scope for XR-powered training spans education, construction, aviation and automobiles, energy, and military industries.

Retail

From virtual walkthroughs to virtual trial rooms, AR/VR has the potential to transform the retail industry for customers. For organizations, XR can contribute to training in aspects of POS, sales and marketing, storefront management, and more.

Military

Virtual reality has always played a significant role in the military field. Training exercises that may be too expensive, too rare, or too risky to be done in real life can be conducted in XR. While the most popular use may be training, there are many other use cases where XR impacts the military. For example, run-throughs of simulations before actual operations can detect weak points and prepare soldiers better.

Real Estate

Real estate companies can showcase and allow potential customers to tour and explore the immersive 3D models of the envisioned property in while it is still in the concept or construction phase. Eliminating site visits and enabling a ‘finished view’ helps to close deals faster, and with less ambiguity.

Healthcare

AR/VR technology, in tandem with current medical imaging technology, can help surgeons avoid invasive procedures, and reduce complications. XR can also significantly improve the training experience for nurses and doctors, with immersive views, interactive abilities, and practice procedures – all with zero patient risk.